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Buchan & Hartley Sts, Cairns | P 4035 4113 | E |
Information Corner

5 Great Places to Put Signs and Visual Graphics in Retail

Smart retailers and restaurateurs use signs and visual graphics to communicate with customers and reinforce their brand's personality. Deciding where to place the signs and graphics is just as important as the message itself.

  1. On the outside of your building or location to identify your brand: Exterior signage is the first visual branding visitors see so the signs on your building need to make an impact.

  2. On the floor in the entry to direct people to a featured area of your store: One area of the store that is traditionally the most under-used and overlooked is the floor. Well positioned and designed floor graphics can be a highly effective tool to either promote a product or direct buyers to a particular section of the store.

  3. On windows to extend your brand: Exterior windows are large blank canvases that provide retailers a great opportunity to tell their story. By incorporating product or lifestyle photos along with brand graphic elements, window graphics can do a great job communicating a retailer's key messaging.

  4. On the back wall to indicate where discounted merchandise can be found: Much like the exterior windows, interior walls can also provide retailers a great opportunity to showcase products or reinforce brand messaging. But more importantly, wall space can be highly-effective in identifying different departments or areas such as discounted merchandise.

  5. On the shelf at the point of purchase: A well-organized point of purchase signage plan is extremely important, and can be the difference between making a sale or not.


Do you like our Facebook fan page? If not then you're missing out on the opportunity to not only share in some great funny signs but also to win a great prizes. Below are some of our recent lucky winners.
Win Your Weight in Beer promotion Winner:

A big congratulations to our "Win Your Weight in Beer promotion" winner, Jason from Jason Aquilina Electrical in Innisfail. Here is Jason receiving his prize of his weight equivalent of "Blue Sky Brewery" beer!

Win a Family Trip to Green Island Competition Winner:

Our recent Facebook competition has just completed running. Thank you to everyone for their entries, we received a huge amount of responses.
The winner of this competition was Carolyn Kemp. A huge congratulation to Carolyn! We hope you enjoy your trip to the beautiful Green Island.

Keep an eye out for more competitions!
What Our Customers Say About Us
At Expressway Signs & Printworks, your opinion is important!

We are always pleased to receive any feedback from our customers. Your opinion is very important to us. We appreciate your feedback and will use it to evaluate changes and make improvements in our product and service.

Email us today and share your impression.

We have received the below feedback from one of our happy customers Keith Robinson, Maxwells H2O Services Pty Ltd.


"This is excellent guys this is why we only use and recommend Expressway. We will go exactly like you have them. Thanks again for all your help"
Community Notice Board
Cairns COUCH

The Directors of Expressway Signs have been hard at it, helping raise $70,000 for the local Cairns charity COUCH by way of sponsorships in completing the Cairns 70.3 Half Ironman. COUCH has worked hard to lobby government for better Cancer care facilities in Cairns and is currently raising some $10m to build a wellness centre in Cairns for recovering Cancer patients.
The Wellness Centre for Cairns will be a reality, just like radiation oncology has become a reality for Cairns. COUCH is a charity Expressway Signs is proud to be associated with.

COUCH is a Cairns based charity who's sole objective is to improve the Cancer Treatment facilities for residents of our area.
Recent Work
We have recently completed signage for Palm Cove, Red Energy Promotions and some very attractive 3D LED illuminated signage for the Australian Federal Police.
Sign for Palm Cove
3D LED illuminated signage for the Australian Federal Police   Sign for Red Energy Promotions
On a light note...
A creative sign with a purpose!
This doesn't happen at Expressway Signs   Interesting Poster!
Buchan & Hartley Sts, Cairns | P 4035 4113 | E |
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Expressway Signs & Printworks
Cnr Buchan & Harltey Sts, Cairns QLD 4870 | PO Box 142W, Westcourt QLD 4870
P 07 4035 4113 | F 07 4035 4876 | E |


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