5 Great Places to Put Signs and Visual Graphics in Retail

Smart retailers and restaurateurs use signs and visual graphics to communicate with customers and reinforce their brand's personality. Deciding where to place the signs and graphics is just as important as the message itself.

1. On the outside of your building or location to identify your brand: Exterior signage is the first visual branding visitors see so the signs on your building need to make an impact.

2. On the floor in the entry to direct people to a featured area of your store: One area of the store that is traditionally the most under-used and overlooked is the floor. Well positioned and designed floor graphics can be a highly effective tool to either promote a product or direct buyers to a particular section of the store.

3. On windows to extend your brand: Exterior windows are large blank canvases that provide retailers a great opportunity to tell their story. By incorporating product or lifestyle photos along with brand graphic elements, window graphics can do a great job communicating a retailer's key messaging.

4. On the back wall to indicate where discounted merchandise can be found: Much like the exterior windows, interior walls can also provide retailers a great opportunity to showcase products or reinforce brand messaging. But more importantly, wall space can be highly-effective in identifying different departments or areas such as discounted merchandise.

5. On the shelf at the point of purchase: A well-organized point of purchase signage plan is extremely important, and can be the difference between making a sale or not.