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In this Issue: |
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5 Great Places to Put
Signs and Visual Graphics in Retail
Smart retailers and
restaurateurs use signs and visual graphics
to communicate with customers and reinforce
their brand's personality. Deciding where to
place the signs and graphics is just as
important as the message itself.
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On the outside of your
building or location to identify your
brand: Exterior signage is the first
visual branding visitors see so the
signs on your building need to make an
impact.
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On the floor in the
entry to direct people to a featured
area of your store: One area of the
store that is traditionally the most
under-used and overlooked is the floor.
Well positioned and designed floor
graphics can be a highly effective tool
to either promote a product or direct
buyers to a particular section of the
store.
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On windows to extend
your brand: Exterior windows are
large blank canvases that provide
retailers a great opportunity to tell
their story. By incorporating product or
lifestyle photos along with brand
graphic elements, window graphics can do
a great job communicating a retailer's
key messaging.
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On the back wall to
indicate where discounted merchandise
can be found: Much like the exterior
windows, interior walls can also provide
retailers a great opportunity to
showcase products or reinforce brand
messaging. But more importantly, wall
space can be highly-effective in
identifying different departments or
areas such as discounted merchandise.
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On the shelf at the
point of purchase: A well-organized
point of purchase signage plan is
extremely important, and can be the
difference between making a sale or not.
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Source:
http://www.ricksegel.com/blog/bid/90766/5-Great-Places-to-Put-Signs-and-Visual-Graphics-in-Retail
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Do you like our Facebook fan
page? If not then you're
missing out on the
opportunity to not only
share in some great funny
signs but also to win a
great prizes. Below are some
of our recent lucky winners.
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Win Your
Weight in Beer promotion
Winner:
A big congratulations to
our "Win Your Weight in Beer
promotion" winner, Jason
from Jason Aquilina
Electrical in Innisfail.
Here is Jason receiving his
prize of his weight
equivalent of "Blue Sky
Brewery" beer!
Win a Family Trip to Green
Island Competition Winner:
Our recent Facebook
competition has just
completed running. Thank you
to everyone for their
entries, we received a huge
amount of responses.
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The winner of
this competition was
Carolyn Kemp. A huge
congratulation to Carolyn!
We hope you enjoy your trip
to the beautiful Green
Island.
Keep an eye out for
more competitions!
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What
Our Customers Say About Us |
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At Expressway
Signs &
Printworks, your
opinion is
important!
We are always
pleased to
receive any
feedback from
our customers.
Your opinion is
very important
to us. We
appreciate your
feedback and
will use it to
evaluate changes
and make
improvements in
our product and
service.
Email us today
and share your
impression.
We have received
the below
feedback from
one of our happy
customers Keith
Robinson,
Maxwells H2O
Services Pty
Ltd. |
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"This is excellent
guys this is why we only use
and recommend Expressway. We
will go exactly like you
have them. Thanks again for
all your help" |
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Cairns
COUCH
The
Directors of Expressway
Signs have been hard at it,
helping raise $70,000 for
the local Cairns charity
COUCH by way of
sponsorships in completing
the Cairns 70.3 Half Ironman.
COUCH has worked hard to
lobby government for better
Cancer care facilities in
Cairns and is currently
raising some $10m to build a
wellness centre in Cairns
for recovering Cancer
patients.
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The Wellness
Centre for Cairns will be a
reality, just like radiation
oncology has become a
reality for Cairns. COUCH is
a charity Expressway Signs
is proud to be associated
with.
COUCH is a
Cairns based charity who's
sole objective is to improve
the Cancer Treatment
facilities for residents of
our area.
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We have recently
completed signage for Palm Cove, Red
Energy Promotions and some very
attractive 3D LED illuminated signage
for the Australian Federal Police.
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Sign for Palm
Cove |
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3D LED
illuminated
signage for the
Australian
Federal Police |
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Sign for
Red Energy
Promotions |
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A creative sign with a
purpose! |
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This doesn't
happen at
Expressway Signs |
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Interesting
Poster! |
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